Saturday, 17 September 2011

All Tied Up

I was chatting with a good friend the other day how I never wear ties any more. I have a boat load of them from the days when I did, but they slowly phased out of my day to day wardrobe. Sometimes I miss them.
We threw about a few ideas as to why they were invented in the first place, none of which turn out to be correct. My friend suggested I post about the history of the tie. So Martin, here is your post. I'll keep it brief, though that could itself be a whole other post...

It seems Ancient Egypt had the first known neck tie - a rectangular piece of regular cloth wrapped around the neck and draped over the shoulder a bit like a shawl. It represented social status. China had a form as well, noted from around 220BC. But the modern tie stems more from a fashion statement by the military in Croatia in the 17th century which was noted by the French and copied. They must have found the Croatians sexy.

The ties were worn in a lot of different shapes and styles with loads of different ways to tie them.

Up until the 19th century, the styles mostly included country symbols and were tied in ways that represented the social status of the wearer. I wonder if a certain knot indicated sexual persuasion...

The modern necktie developed its shape in 1924 when New Yorker Jessie Langsdorf patented a style of cloth and cut, made in 3 parts which were sewn together to form the now worldwide fashion item.

And maybe, having researched some of the uses of it (ie the photos for this post) I might have developed a new interest in Ties, and the men who wear them.

Saturday, 3 September 2011

It's not about the clothes

There's no wonder designers hire sexy models like Mr Zagorski here, to wear their wares. Sometime the clothes are so good they need nothing to sell them, but more often than not they need to borrow a little sex appeal. Take these particular board shorts he's wearing - put them on anyone else and you'd not look twice. Young Maxwell wears them and suddenly they're more appealing and you're thinking "I could wear those", and the advertising ticks the box, and hopefully your wallet.

I recall going to an event as a teenager with my brother who was competing nationally windsurfing. Lots of the guys were wearing these cool new surf clothes, they were mostly elite windsurfers and accordingly fit & tanned. I was much less fit & fantastic, but I liked the gear they were wearing (really the guys themselves too if I'm honest). The next day I decided to track down where I could get some. When I got to the store the staff told me of the event they had loaned out much of their stock for the night before... So all these guys were effectively models for the clothes for the night. I kind of felt like I'd been tricked and lost interest in buying anything.

Product placement does work, I just try to take less notice of the product and more the placement these days...