It's not about the clothes

There's no wonder designers hire sexy models like Mr Zagorski here, to wear their wares. Sometime the clothes are so good they need nothing to sell them, but more often than not they need to borrow a little sex appeal. Take these particular board shorts he's wearing - put them on anyone else and you'd not look twice. Young Maxwell wears them and suddenly they're more appealing and you're thinking "I could wear those", and the advertising ticks the box, and hopefully your wallet.

I recall going to an event as a teenager with my brother who was competing nationally windsurfing. Lots of the guys were wearing these cool new surf clothes, they were mostly elite windsurfers and accordingly fit & tanned. I was much less fit & fantastic, but I liked the gear they were wearing (really the guys themselves too if I'm honest). The next day I decided to track down where I could get some. When I got to the store the staff told me of the event they had loaned out much of their stock for the night before... So all these guys were effectively models for the clothes for the night. I kind of felt like I'd been tricked and lost interest in buying anything.

Product placement does work, I just try to take less notice of the product and more the placement these days...

Mannervescence

Those in Australia will have seen the stunning 'schweppervescence' ads (see below). I'm waiting for the next campaign more along the lines of the above photo.

I'd drink to that.

Billboard ads we can do with more of: No.2

This series of ads in Stockholm is initially intriguing, and then quite refreshing. Made me laugh and then smile. 

Click on each for a larger version.

I've typed in a translation for the final text ad. 

I thought it might add some flavour to the recent Papal issues here in Oz.

Anyone have images for some other fun condom ads? 

Feel free to email them to me at superchilledtrevor@gmail.com - and I'll see if I can find some extra billboard space for them here. 

Billboard ads we can do with more of: No.1

This one found at Reykjavik airport is a good example of advertising we need more of. I'm not sure about the tag line, but I only just looked at that now, so it can't be too distracting. 

Mind you when I was at the Blue Lagoon there were only one or two guys who would fit this image, and a lot of tourists who decidedly did not, but when did the truth get in the way of a good ad? (though, when there are one or two guys who look like this do you really see the rest anyway?)

Here we have the shower after the lazing about in the geothermal power station wastewater pool... (technically that's what the blue lagoon is but you don't see that in the ad). Did I say how decadent the showers in Iceland are? Incredibly.